A Quick Guide to Amazon Ppc Management

Advertisement is all about reaching your audience, and if the desired audience doesn't see your Ad, why do you have to pay? Amazon's answer to this question is amazon pay per click. In Amazon PPC ads, you only have to pay when your audience clicks on your ad. And you can bid for the amount you are willing to pay per click. But do you know how to create such ads? Don't worry. Panda Boom is here to help you with amazon PPC management. 


How to manage an Amazon PPC ad?

Amazon offers different types of PPC ads based on your product, target audience, and objective. 


Sponsored Product Ads

This type of Ads appears along with the organic search result, giving the illusion that it is also an organic result. The highlight is that you can fix the budget, keywords, and target. Just keep your product and target audience in mind, do your research, and come up with the right keywords. These Ads are most suitable for increasing sales rather than brand building.

Steps to create a sponsored product Ad campaign:


  • Set your budget and duration
  • Pick the right keywords or else go for automatic targeting by amazon 
  • Select the product and fix the bid
  • Launch your campaign


And Tada! Your product appears among the organic search results of your target audience. 


Sponsored Brand Ads

If your objective is to build a brand image, this is a perfect choice. Ads appear with relevant search results featuring your brand logo and headlines of your choice. You can add multiple products in an advertisement and create a catchy headline of your own. An additional feature called new to brand allows you to track the number of first-time visitors and first-time buyers.



  • Steps to follow for creating a sponsored Brand Ad
  • Fix your budget and duration
  • Customize your Ad
  • Select keywords and fix bid
  • Submit for review 


Within 72 hours, Amazon reviews it, and ads featuring your brand logo and headline appear on relevant search results. 


Sponsored Display ads

Such Ads appear when buyers browse on the amazon website/app/homepage or even on 3rd party websites for similar products. You don't have to worry about the content or keywords, as it automatically generates the keywords. The highlighting feature is that it only appears when the product is in stock. You have to select the targeting strategy; go for product targeting if you are looking for sales promotion or cross-selling. These ads will only appear on Amazon. But if your target is new customers or to bring back old customers, then select audience targeting. Such ads will appear both on and off Amazon.


  • Steps for creating sponsored display ads are
  • Select the target strategy
  • Finalize your daily budget and fix bid
  • Choose the product you want to promote/audience you want to reach.


And as simple as that, your Ads will appear on Amazon and other 3rd party websites.


Spend less. Spend wisely.

Let the competition not confuse you into spending more money on unnecessary ad campaigns. And amazon PPC is the easiest way to do that. Check our website to learn more about PPC management. 

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