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Showing posts from July, 2020

Amazon Small Business Academy program and how it works?

Amazon launched its Small Business Academy program in 2019 to offer in-person seminars, webinars, and community college courses to small businesses. The program aims at assisting startups, business owners, and entrepreneurs to succeed online. The idea is to teach digital strategy and brand building skills to entrepreneurs so that they can turn their ambitions into reality.   Let's find out more about this program and how it helps small business owners. Amazon Small Business Academy According to Amazon, the program "strengthens Amazon's commitment to empowering small businesses, which make up 99.9% of US businesses and employ almost 60 million people." Amazon claimed US-based small to medium-sized businesses sell more than 4,000 items per minute in Amazon's stores. The Small Business Academy program wants to enable small businesses to exploit the Internet to reach more customers, brand building, and increase sales. Currently, small companies cover 99.9% o

Amazon’s A9 algorithm and what’s in it for Amazon sellers

In the past couple of years, Amazon has become a go-to place to sell products and earn profits for small-time businesses and shops. Those who visit Amazon want only one thing, to buy stuff. To do this, people rely on Amazon’s internal search engine to find and buy the right product they’re looking for. And to help the customers, Amazon’s A9 search engine algorithm keeps working to provide them with relevant results.  To make sure your product is at the top of the results, you need to understand it A9, how it works, and how to improve sales rank on Amazon using A9. But the frustrating part of this simple idea is the frequent updates A9 gets. The update may be helpful once, and then the next update may take away your sales. So how do you deal with it? A9 Algorithm: What the heck is it? A9 is the little wizard that is present behind Amazon’s search box. It determines which product to recommend based on data containing hundreds of similar search queries already made. The recommendations ar

Some tips to help you boost your product sales on Amazon

It’s hard to argue that Amazon has become the world’s largest online market for all sorts of products. And with each passing day, this online market and its scale keep growing staggeringly. Today, everyone wants their product on Amazon and grow their business along with Amazon.  But it’s not as easy as it seems. Selling a product is difficult in itself and with bad marketing, the sales may dip even further. When you are selling products online through Amazon, the level of difficulty increases even further. So, how does one boost their product sales on Amazon? 1. Do what your competitions aren’t doing  The idea is to address that particular aspect of your customers which your competition isn’t. To do this, study your competitor’s product carefully. Read the reviews customers leave on those products. Try to figure out what the customers like about their product and what they dislike about it. Once you have figured these out, your product images, description and title should address the c