Quick Guide For Amazon Listing Optimization 2020

Many sellers ignore the importance of Amazon listing optimization, resulting in poor visibility, sales, and revenue. Misleading titles, confusing images, and poorly written descriptions with stuffed keywords can destroy your prospective customers’ confidence and compel them to jump over your competitors. This post lists some tips to improve your Amazon listing optimization so that you can rank better on Amazon. So without further ado, let’s get started!

 

Product Title Length


While Amazon allows you to use up to 250 characters in a product title, they have a suppression rule in place which suppresses listings with a title length of more than 200 characters. Keep this rule in mind and make sure your title gives your customers adequate information about the product you are selling.

 

Quick tips

 

  • Capitalize the first letter of each word in the title.

  • Don’t use any special character or symbol.

  • Don’t list price and quantity in title.

 

Product Images

 

As per Amazon, you can upload up to 9 product images, including one main image. Add high-quality photos that show your products from different angles. It is advisable to use a white background for images in Amazon to create a clean, cohesive, and professional look.

 

Amazon Bullet Points


The length for bullet points varies from category to category. However, they should describe all the key features of your product.

 

Product Description

 

Another major factor in Amazon listing optimization is describing your product’s features. You have 2,000 characters to describe the use and benefits of your products.  Make sure your product description helps customers visualize the benefits of your product. Also, give real-world examples of how your product will solve customers’ issues and improve their life. Use short sentences and highlight any essential information.

 


 

 

Mobile Optimization

 

Today, the majority of people use their mobile devices to make online purchases. Therefore, you can’t ignore mobile optimization while Amazon listing optimization. 

 

The bullets on Amazon’s Smartphone app are seen below the A+ definitions. They are often shortened around the first 400 characters. However, customers can click on read more.

 

 

Keywords


Optimize your Amazon listing with the right keywords. Use relevant and high-ranking keywords in your title and product features. Conduct Amazon keyword research to find the most appropriate keywords for your listing.

 

Search Terms Fields


Once you have discovered your preferred keyword list, you will want to use it in your title and bullet points. If you still have keywords left that you find could be beneficial, use them in the backend search terms fields. You’re allowed to use 250 bytes for keywords. Anything above it will be ignored.

 

Product Reviews


Manage your reviews. Please make sure that they are positive. Don’t forget that they are proof that your product is of a high standard. Similarly, try to get good ratings. (4 or 5).

 

At last, we would suggest you stay as competitive as possible.

 

If you’re looking for someone who can help you improve your Amazon sales by optimizing the listing, get in touch with Panda Boom. It’s an Amazon success solution that can help you with Amazon product launch, keyword optimization, and account management.

 

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