Best Amazon Email Automation tips: Email Strategies to use in 2020

Product reviews on Amazon are highly valuable to sellers. They are a “make or break” for new or old sellers as good reviews give them an edge over their competitions. And product reviews are equally vital for buyers since they make their buying decisions based on what others felt about a product. More than 70% of buyers admitted that they bought a particular product after reading reviews on Amazon.

According to experts, the more reviews you get, the more sales you make. But sadly, customers mostly skip reviewing a product unless they are unsatisfied with its services. So, how do you get Amazon reviews for your product?

One way to do so is through email campaigns. As a seller, you send review request emails to your product buyers. This method is also considered as the best way in how to increase Amazon ranking. Here is how you can design your email campaign to get the most reviews.

Planning your subject lines

About 47% of email recipients make their decision to open a particular email based on the subject line. While 69% of email recipients reported an email as Spam based on how the subject line was framed. So, you need to keep in mind to make your subject line short and catchy while avoiding spammy words like “gift,” “free,” or “win.”

Customized the email content

Even though you intend to ask your buyers for feedback on their latest buy, you must avoid asking them directly. Develop content that asks them if your product met their expectations, and ask for feedback on how you can further improve their shopping experience. Your email should be focused on customer satisfaction to make your buyers feel valued, and thus, come back to buy from you.

Segregate your email contact list

To get the right response to your feedback email, you must ensure that you send the emails to the right recipients. Divide your email contact list based on their shipping details, order status, and other criteria. The step further counts as a measure to better your customer satisfaction index and prioritize each buyer respectively.

Email scheduling

 If you are an Amazon seller who has both FBA and FBM products, you should schedule your email delivery dates depending on the delivery time for each product. The step is crucial as it directly affects your email open rate. Researchers have shown that the best time to send emails to customers is around 10 am on Tuesday. But you must keep in mind that general market practice is not applicable in all cases. There are even digital tools available online like Panda Boom that can help you schedule your emails according to different standards.

Email automation

Managing your emails might seem easy if you are an amateur seller on Amazon. But as your sales grow, it is better to automate your email to lessen the burden on your shoulders. If you feel you do not want to bother about emails, it is better to opt for the best Amazon email automation software available.

Final Words

An email feedback system is a highly effective way of getting Amazon reviews and increasing your Amazon ranking. But with time, it can become a tedious job, and opting for email automation is the best way. You can search the online market for an email automation tool that suits your needs perfectly.

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