Tips on how to boost product sales on Amazon in 2020

As an Amazon seller, you aim to sell as many products as you can to not only earn profits but grow your business as well. But there are a few hurdles in your way like the tech-savvy nature of online eCommerce website, algorithms, SEO, etc. We understand this problem, but it does not have to be difficult.

To help you out, we have prepared some tips on how to boost product sales on Amazon.

Optimizing your title

Your product titles are among the best ways to attract new customers. So, it is obvious that you need to optimize your title well. There is a general formula that uses the brand name, product name, and features (size, color, gender, benefits, etc.), and is commonly used by most Amazon sellers.

It is a good way to explain to shoppers what you are selling while using high-ranking keywords for your products.

Get product reviews

Customer reviews can make or break your brand. They can be difficult to gather but can boost your product sales dramatically. We humans rely on other’s opinions to make our own decisions. And buyers check what other users have to say about the product before purchasing themselves. There are several tools that Amazon offers for sellers like Amazon follow-up system, Request a Review button, etc. There are even programs like Amazon Early Reviewer Program and Amazon Vine Program where you can enlist your product for customer reviews.

Keeping your inventory synced

Syncing the inventory is useful for those sellers who sell on multiple platforms other than Amazon. It makes it easier for you to sell your products while keeping track of your inventory. The step also allows you to set consistent descriptions on all platforms and make updates simultaneously. On top of it, you can save a lot of time by taking care of inventory on multiple platforms at once.

Use high-quality product images

While your product title is one way to grab a buyer’s attention, your product images are a way to hold them. To add good quality product images you can either hire a professional photographer or you can follow these simple steps:

• When you start shooting, make sure you have ample natural light. The closer you get to the window, the softer the light gets with dark and soft shadows. Contrarily, the further away you move from the window, the more even light you get with sharper shadows.
• Make sure your flash is off with white balance set to auto.
• Use a tripod to eliminate shakiness.
• Use a white or neutral color background for images. You can use a white cloth to create a seamless background the stands out from the product.
• Shoot images from different angles.
• Try to simulate the real-world situation in the images, so your buyers get an idea of how it looks in real life.

Summary

Apart from these tips, make sure that you stick to rules and regulations defined by Amazon. If you break even one rule, your product sales will plummet, and then you’ll have to spend more resources to recover. You can use Amazon listing optimization to rank your products higher in the search results and that will eventually boost your sales.