How to launch a new product on Amazon in 2020

Amazon is turning into the most significant online marketplace in the world. It is allowing small business owners not just to increase their sales, but also their footprint. Doing business with Amazon means you can sell your products not only in your local market but aim for international shares too.

Launching your new product on Amazon is a big deal. Whether it is your first product or the fourth, launching a new product needs some planning.

Create a buzz before the launch

There's no use launching a product without letting anyone know. How are you going to sell it if nobody knows about it? Take to your social media and create posts and hashtags about your new product and post frequently until the launch date. Create blogs and articles and post them on forums and websites, so people can read about it and get excited.

No let-up in the product listing

Since there is time before the launch of your product, use it to develop an impressive listing. Conduct a professional photoshoot of your product from every angle. Now, spend some time writing a well-thought-out description that can grab a buyer's attention. Try to summarize the description in three to five points and make sure you use keywords relevant to your product. Make use of Amazon listing optimization service.

Getting product reviews

How do you sell a product with no reviews to a customer? To do so, you first need to launch the product on your website. Please spend some time on getting reviews on your site, and then share the site on your social media while directing buyers to the Amazon page.

Remember to keep a full inventory

If you have been doing business for a while now, you understand that an empty inventory dissuades buyers. Apart from sending probable buyers away, it can always damage your brand's image, and that is not what you want. If such a situation does arrive, you can either:

• Increase the price so that it disinterests people temporarily and slows down orders.

• Or, lower the cost and divert higher traffic to your website and cross your finger that product volume catches up.

Give out exclusive discount offers to your email list

One of the advantages of having your website is the abundance of email list you have. Now is the right time to use this list for your new product. Most of the people in your email list have already bought your earlier products or are interested in your brand. You can offer them an exclusive discount through an email newsletter. Try to encourage them to follow the product link in the email and avail great early bird discounts. Now, launch your product!

A thought to remember

These are the necessary steps that you need on how to launch a new product on Amazon. Once you get going, you need to monitor the price to compete with others on the eCommerce site. Now, it's all about customer service and product placement. A good seller on Amazon will follow all the guidelines and stick to them.

Comments

Post a Comment

Popular posts from this blog

Amazon Small Business Academy program and how it works?

Amazon launched its Small Business Academy program in 2019 to offer in-person seminars, webinars, and community college courses to small businesses. The program aims at assisting startups, business owners, and entrepreneurs to succeed online. The idea is to teach digital strategy and brand building skills to entrepreneurs so that they can turn their ambitions into reality.   Let's find out more about this program and how it helps small business owners. Amazon Small Business Academy According to Amazon, the program "strengthens Amazon's commitment to empowering small businesses, which make up 99.9% of US businesses and employ almost 60 million people." Amazon claimed US-based small to medium-sized businesses sell more than 4,000 items per minute in Amazon's stores. The Small Business Academy program wants to enable small businesses to exploit the Internet to reach more customers, brand building, and increase sales. Currently, small companies cover 99.9% o...
Read more

Some tips to help you boost your product sales on Amazon

It’s hard to argue that Amazon has become the world’s largest online market for all sorts of products. And with each passing day, this online market and its scale keep growing staggeringly. Today, everyone wants their product on Amazon and grow their business along with Amazon.  But it’s not as easy as it seems. Selling a product is difficult in itself and with bad marketing, the sales may dip even further. When you are selling products online through Amazon, the level of difficulty increases even further. So, how does one boost their product sales on Amazon? 1. Do what your competitions aren’t doing  The idea is to address that particular aspect of your customers which your competition isn’t. To do this, study your competitor’s product carefully. Read the reviews customers leave on those products. Try to figure out what the customers like about their product and what they dislike about it. Once you have figured these out, your product images, description and title should addr...
Read more

How Amazon will perform in 2021?

How to Get Initial Reviews on Amazon While the world struggled with 2020 and the pandemic it brought along, Amazon enjoyed a fulfilling year. The e-Commerce giant witnessed a staggering market share and sales volume growth. The following trend that Amazon witnessed last year is set to continue in 2021. But the question is how will they do it this year? Let’s take a look at some 2021 predictions: Amazon’s logistics will go big 2020 thoroughly tested Amazon’s fulfillment and delivery system.  Where the native services like UPA, USPS and Fedex had to cut back on their delivery process, Amazon made sure they never stopped. But it is not like Amazon did not face any challenges: manufacturers complained times when Amazon did not collect Purchase Orders, the inventory witnessed delays at the fulfillment centers. There were even times when Amazon prioritized sellers who fulfilled their own orders instead of using Amazon’s fulfillment system.  But Amazon managed to deliver in spite of ...
Read more