Amazon’s A9 algorithm and what’s in it for Amazon sellers

In the past couple of years, Amazon has become a go-to place to sell products and earn profits for small-time businesses and shops. Those who visit Amazon want only one thing, to buy stuff.

To do this, people rely on Amazon’s internal search engine to find and buy the right product they’re looking for. And to help the customers, Amazon’s A9 search engine algorithm keeps working to provide them with relevant results. 

To make sure your product is at the top of the results, you need to understand it A9, how it works, and how to improve sales rank on Amazon using A9. But the frustrating part of this simple idea is the frequent updates A9 gets. The update may be helpful once, and then the next update may take away your sales. So how do you deal with it?

A9 Algorithm: What the heck is it?

A9 is the little wizard that is present behind Amazon’s search box. It determines which product to recommend based on data containing hundreds of similar search queries already made. The recommendations are also supported by a customer’s past orders, shopping preferences, and other factors.

Direct factors that affect Amazon ranking

These straightforward factors play a significant part in Amazon listing optimization. They are:

1. Your Amazon product title
Your product title is the first thing the customers will see. So, thinking from a User Experience perspective, it is sensible to add the most critical keywords in the title. Amazon suggests sellers add the following elements in the title:

Brand
Product line
Material
Color
Packaging quantity
Product type

2. Look for relevant product copy keywords
Keyword research is a huge step to bring your product to the top of Amazon’s list. One way to research keywords is to backtrack your closest competitors to get started.

To do so, you need to:
Check your top three competitors for a product that has the most reviews on it.
Study their product title and description to find the keywords they use the most.
You now have a brief list of keywords your competitors are using. You can now remove those which are irrelevant to you.

3. Use the keywords for your product research
Once you have the list of keywords, you can use an online tool to check the Amazon product search volume. This way, you’ll get to know which keywords have the most volume for a particular product.

4. Proper Hashtag Research
When you use hashtags before the prime keyword, you are doing hashtag research. The method allows a person to find all the keywords to join with the top keyword to form prefixes.

There are also tools to check the keywords an Amazon product listing is indexed for. Amazon has regularly curbed wrongful ways of stuffing keywords in the product page. But you can still add loads of keywords at the backend without hampering your product page. 

Amazon’s A9 algorithm is continuously evolving. There are new updates regularly curb backhanded means. But while some updates might hamper your sales, the only way to stop it is to do better Amazon SEO. The process will only strengthen your Amazon listing optimization.

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