How to Get Initial Reviews on Amazon in 2020

Product reviews on Amazon can make or break your online FBA business. A survey conducted by G2 and Heinz Marketing survey stated that 92% of clients are more likely to purchase after reading positive reviews. Therefore, before launching new products, it is essential to determine how to get initial reviews on Amazon and how to boost product sales on Amazon. 

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This post has put together a few useful methods to get initial reviews on Amazon to boost your product sales. So let's get started.

1. Use Follow-Up System of Amazon 

Amazon owns a platform for following up with customers who make any purchase. These automated emails motivate consumers to leave reviews and report any problems they experienced with a particular product.

Usually, Amazon only sends just one product review request email. However, being a seller, you can send another request using the Request a Review feature. This is an automatic function and needs no efforts from your end.

2. Trust Amazon's Request a Review Function 

The Request a Review button is a function within Order Reports of Amazon Seller Central, which enables sellers to send automatic follow-up emails to their shoppers within 4 to 30 days of shopping. You can send only one review request using this feature. But, when linked with the first email that Amazon sends before shopping, it improves your chances of receiving a review.

3. Use Amazon's Early Reviewer Program 

The Early Reviewer Program of Amazon is a system Amazon that motivates customers to leave honest reviews for new products. Under this program, Amazon sends an offer to a specific client to leave a review on the product he has recently purchased in exchange for a $5 gift card.

To enroll in Amazon's Early Reviewer Program, just submit your product details and agree to the plan's terms & conditions. Once they get a review from one of the customers, you (seller) is charged $60.

4. Use Product Inserts 

The use of Product Inserts is another popular method to encourage customers to leave reviews on Amazon. Most sellers add a card to their packaging, asking customers to leave reviews. Here are a few best practices for product inserts:

Provide useful information about your company and products. Ensure people have ways to reach you in case any problems appear. Offering excellent client service goes a long way to getting positive product reviews.

Ask shoppers to leave reviews on your products, but be neutral. Asking people to leave 5-star reviews directly is against the guidelines of Amazon. So, make sure not to violate Amazon's rules.

Conclusion 

Hopefully, the information mentioned in this post has given you practical tips on how to get initial reviews on Amazon efficiently in 2020. As you know, the number of reviews on your products can make a significant impact on your Amazon sales. The more the positive reviews on your products, the more will be your sales rate.

Besides, if you're looking for another quick way to level-up your Amazon sales, then consider visiting Panda Boom. With years of experience and a wide range of tools & solutions in hand, the professional team of Panda Boom can help Amazon sellers in every stage of their business growth.

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